Ellelei (pronounced "ee-leh-lay") was birthed from founder Aiah Opeola's love of beauty and health. In the Liberian language, Kpelle, Ellelei means "you are beautiful." Made with responsibly sourced plant-based ingredients, each of our products are made to nourish your skin from the outside in.
What started as a personal journey to maintain a healthy lifestyle, has transformed into Ellelei’s initiative to uplift women of color through intentionally crafted body care products. With a primary focus on black women's wellness, our goal is to elevate her lifestyle standards with products that address skin concerns such as dryness and hyperpigmentation.
In a beauty industry that tends to put black women at the back of mind, Ellelei Essentials puts her at the center of our brand.